About the Brand
The Prorsum line was launched by the British brand Burberry in 1999. In a fashion mindset, Christopher Bailey revealed the brand at London Fashion Week. This range is the top choice of celebrities in outerwear, the most luxurious dresses and high quality fabrics. Inspired by English glamour, the trench coat is revisited every year in different colours and materials. Resolutely modern, it combines elegance and freshness, and gives us timeless quality and timeless products.
Based in London under the direction of Christopher Bailey, Creative Director, the brand boasts an international reputation for its innovative approach to design and fabrics. After graduating from the Royal College of Art in 1994, the designer joined Donna Karan and Gucci before being hired by Burberry in 2001. Christopher Bailey has a natural talent for combining tradition and innovation and led the brand with a unique and modern leadership without losing its history. By choosing young British talent to represent the brand, he continues to evolve and refresh Burberry. Recent seasons have featured personalities like Cara Delevingne, Eddie Redmayne, Rosie Huntington-Whiteley and recently Sienna Miller and Tom Sturridge. Advertising campaigns are photographed by renowned Peruvian photographer Mario Testino. In 2009, Bailey was elected Designer of the Year and was honoured with the Order of the British Empire for his services to the fashion industry. In 2013, he was recipient of an honorary doctorate from the Royal College of Art.
Spring/Summer 2016 Collection
"Patchworks, patterns and prints," is the title of the Burberry Prorsum Autumn-Winter Collection 2015/16. Inspired by Indian crafts, silhouettes of hippies from the 60s and universe folk, Christopher Bailey gives pride to craft and expertise, combining mirror embroideries, patchwork, crochet and fringe. Sumptuous, this rich and eclectic collection uses subtle mixtures of materials and printed accents of neo folk. A natural complement to these strong silhouettes, the accessory finds its own special place. Capes dress silhouettes, adorned with fringes and embroidery, while the Bucket bag coming from such a structured line is being played with leather and other materials.