About the Brand
Created in 1956, the CARRERA eyewear brand draws its name from “Carrera Panamericana”, the famous cross-country Mexican race in 1950. In this respect, CARRERA products are designed and developed in collaboration with athletes in order to ensure that the quality of the products is continuously improved. The brand is strongly represented in a number of disciplines, such as in the world of skiing with the prestigious victors of the 2006 Winter Olympics in Turin and in motor sports as co-sponsor at the Motomondial of the LCR team. In addition, it is always on the tip of the tongue of respected athletes such as Hector Barbera, Jorge Lorenzo and Mika Kallio. CARRERA takes it inspiration from athletes who are champions within their specific disciplines. CARRERA is a leader in sports and today embodies innovation, design, technology and avant-gardism. CARRERA reflects passion for sports and will always be number 1 for our sporty-chic needs.
Ferdinand Alexander Porsche was responsible for diversifying the CARRERA brand which was initially done through fashion accessories, sunglasses in particular. The idea is simple: to inject aesthetics into functional technology. Intended for professional athletes and dedicated practitioners, the brand offers products ranging from ski masks, helmets, sunglasses and eyeglasses. CARRERA products are instantly recognizable for their “racing” look. In 1996, it was bought by the eyewear giant, SAFILO, and today is an iconic brand which enjoys international success.
Fall/Winter 2015 Collection
This summer Carrera brings us a collection of iconic sunglasses, a totally unique and unusual design. Soak up this luxurious ambience that is totally trendy! Another plus: mix your sunglasses with ready to wear or pieces borrowed from your boyfriend for an amazing look. As for the colours, all as fun as each other, fuchsia, blue, orange and reflective so every fashionista can benefit! A graphic style, elegant and sporty for a stylish summer. Do not miss out!