About the Chloé brand
Strong, independent, feminine...the Chloé style is initially represented by its designer Gaby Aghion. The Egyptian-born Parisian designer launched Chloé in 1952 as an alternative to haute couture. Clothing of high quality with perfect cuts was now made available thanks to Chloé. To this day, the brand combines the visual codes of luxury and ready-to-wear to give birth to an innovative concept: the "luxury ready-to-wear."
In 1956, through a collaboration with Jacques Lenoir, the first collection was presented in the "Café de Flore" in Paris -- the meeting place of Parisian artists. Success was immediate and the duo began to work with young talents. Christiane Bailly, Michèle Rosier, Maxime de la Falaise, Graziella Fontana, Tan Giudicelli, Guy Paulin, Carlos Rodriguez, are among those who contributed to the rise of the brand. But above all Karl Lagerfeld in 1966, allowed Chloé to become one of the most famous brands in the 70’s. Loyal clients included Jackie Kennedy, Brigitte Bardot and Maria Callas. With blouses and long flowing skirts, it became the symbol of a modern, chic and ultra-feminine fashion. Simple cuts inspired by trends from the 50's and 60's and a Parisian soul make up the success of the brand. In 80 years, many talented designers held the creative reigns at Chloé, including Martine Sitbon. Bought by the Richemont Group in 1985, Chloé underwent an international expansion. In 1997, Stella McCartney's talent and reputation brought a new life to the brand. In 2001, British designer Phoebe Philo took over, bringing a personal and feminine touch to the collections. In 2008, Hannah MacGibbon's designs were sophisticated and respected the DNA of the brand. Today, Clara Waight Keller is the new artistic director.
In June 2011, British designer Clare Waight Keller was appointed creative director of the Chloé label. She has always been passionate about fashion ever since a young age. After obtaining a Bachelor of Arts at the Ravensbourne College of Art, she specialized in knitwear design at the Royal College of Art.
After graduation, she went to New York and was hired by Calvin Klein and Ralph Lauren, where she was in charge of the menswear line. In 2000, Tom Ford requested her for Gucci. In 2005, she was given a new challenge : to revitalize Pringle of Scotland. Shortly thereafter, she is awarded with the Scottish Cashmere Designer of the Year in 2007. Her first ready-to-wear collection at Chloé was presented in September 2011 and has been well-received by critics of the industry.
In 2013, she has won the Marie Claire Excellence Award for the handbag line named Alice.
Spring Summer 2014 Collection
This Autumn-Winter 2014 collection from Chloe is the epitome of boyish style, dear to Clare Waight Keller, but twisted with a touch of wild. The materials are fluid and worn loose as the Chloé woman is presented as fun and pretty. As stated by the designer, the Chloé woman is an urban mystery, she is wild and successful. We thus find, among other classic and iconic handbags, lines such as the Chloé Marcie and Paraty, declined in cool and insolent colours.