About the Brand
Strong, independent, feminine, the Chloé woman was initially embodied by its designer, Gaby Aghion. Parisian of Egyptian origin, she launched Chloe in 1952, as an alternative to haute couture. It blends the codes of luxury with those of ready-to-wear to give birth to a new concept: the "luxury ready-to-wear." In 1956, through collaboration with Jacques Lenoir, the first collection was presented at the "Café de Flore" in Paris, a meeting place for Parisian artists. Romantic, free, modern and feminine, the Chloé woman was born! The house was then succeeded by Karl Lagerfeld, Stella McCartney and Phoebe Philo. Since 2011, it is Clare Waight Keller that instills her energy into the collections and declines a liberated attitude, light and feminine just like the Chloé woman.
Clare Waight Keller was appointed artistic director at Chloé in June 2011. The British-born designer is passionate about fashion since childhood. She studied for a Bachelor of Arts at Ravensbourne College of Art and then specialized in knitwear at the Royal College of Art. After graduation, she moved to New York and was then hired by Calvin Klein and Ralph Lauren, where she supports the creation of the men’s line. In 2000, Tom Ford called her to Gucci. From 2005, a new challenge was brought to her: revive the brand Prince of Scotland. In 2011 she joined Chloe, combining creative heritage and femininity with more masculine influences. Graphic, uncluttered, her dressing room offers a modern and relaxed silhouette, available in a range of colours, which creates enthusiasm and influences fashionistas around the world, #chloeGIRLS.
Spring/Summer 2015 Collection
A modern folklore inspired by textiles and historical fabrics that tell stories." Clare Waight Keller recounts her collection for Summer 2015. Elegant, modern and delicate silhouettes are adorned with lace, denim, embroidery and suede, showcasing a beautifully hippie and bohemian collection with Seventies accents. The accessories are emphasized in minimal lines, inspired by menswear and enhanced by delicate jewellery. The latest, Faye, is wonderfully romantic with bohemian silhouettes, while the Drew comes in a beautiful summer colourama.