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Chloé

About the Brand

Strong, independent, feminine, the Chloé woman was initially embodied by its designer, Gaby Aghion. Parisian of Egyptian origin, she launched Chloe in 1952, as an alternative to haute couture. It blends the codes of luxury with those of ready-to-wear to give birth to a new concept: the "luxury ready-to-wear." In 1956, through collaboration with Jacques Lenoir, the first collection was presented at the "Café de Flore" in Paris, a meeting place for Parisian artists. Romantic, free, modern and feminine, the Chloé woman was born! The house was then succeeded by Karl Lagerfeld, Stella McCartney and Phoebe Philo. Since 2011, it is Clare Waight Keller that instills her energy into the collections and declines a liberated attitude, light and feminine just like the Chloé woman.

Designer

Clare Waight Keller was appointed artistic director at Chloé in June 2011. The British-born designer is passionate about fashion since childhood. She studied for a Bachelor of Arts at Ravensbourne College of Art and then specialized in knitwear at the Royal College of Art. After graduation, she moved to New York and was then hired by Calvin Klein and Ralph Lauren, where she supports the creation of the men’s line. In 2000, Tom Ford called her to Gucci. From 2005, a new challenge was brought to her: revive the brand Prince of Scotland. In 2011 she joined Chloe, combining creative heritage and femininity with more masculine influences. Graphic, uncluttered, her dressing room offers a modern and relaxed silhouette, available in a range of colours, which creates enthusiasm and influences fashionistas around the world, #chloeGIRLS.

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Fall/Winter 2015 Collection

Inspired by the Glam Rock spirit of David Bowie or Marc Bolan, combined with the delicate touch of Kate Bush, Clare Waight Keller disclaims a modern and energetic collection. Free spirits, the Chloé Girls borrow from the masculine wardrobe, blending their ownership of officers’ coats and allied items. Sensual, modern and delicate, the silhouettes are adorned with lace, fur, denim or suede, leaving a bohemian collection with Seventies accents. The accessories emphasize minimal lines, inspired by menswear and enhanced by sumptuous leather and delicate jewellery. In the spotlight at the last fashion show, the Hudson and Hayley bags impress with their folk sweetness and delicate sense of poetry.

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