About the Brand
For over 40 years, Etro has been known as a house whose watchwords are quality, elegance and aesthetics. The expertise Made in Italy developed by the famous fashion house has a lot to do with it. The exquisite and refined world of the fashion house is rooted in Gimmo Etro’s passion for travelling and history. These themes have become, over time, the leitmotif of each collection. His love for culture and beautiful things gave Gimmo Etro the desire to get into the world of textiles in 1968. In 1981, Etro launched his range of soft furnishings. The Paisley pattern became the flagship of the first collection and a true symbol of the fashion House. The first collections of ready-to-wear for men and women were created in the 1990s. They were immediately distinguishable by their inventiveness and stylistic research in both the materials used and in the work accomplished. The skilful use of prints and colours combined with extraordinary craftsmanship, their attention to detail and precise modern cuts have allowed the fashion House to become a must-have brand. Over the years, the Etro fashion house has brilliantly managed to combine creativity, innovation and traditional know-how. Etro calls it the "New Tradition", a key concept and a fundamental value of the group.
When we think Etro we think especially about Gimmo (short for Gerolamo), its founder, although the company is now run by his children Jacopo, Kean, Ippolito and Veronica. Each division of the company is run by a family member: Jacopo is responsible for the textile lines, house and collections of leather; Kean is the creative mind and the director of the men’s collections Ippolito, the third son, looks after the financial aspect of the company, and Veronica is in charge of the women’s collections.
Spring/Summer 2015 Collection
For spring-summer 2015, the proposal from Veronica Etro is full of energy as it draws from nature and the wild; her vehicle is the beautiful spirit of freedom. The hippie chic atmosphere of the 70s looms over this collection: soft hues and bright light materials and fluid, rich embroidery, laser cut faded denim... Subtly blending pearls, feathers, fringe, tribal prints and ruffles inspired by Native American culture playing with the layering and mixing of colours, trademark of the eccentric British designer Zandra Rhodes. The materials are almost faded and seem to have lived as if they had been washed and left to dry in the sun. Customization, dyeing, cutting, weaving and embroidery are the of key words for these unique pieces.