About the Brand
The brand’s adventure began in Paris in 1971, when the couple of Gerard and Danièle Darel decided to create the House of Gerard Darel. Located in the heart of Sentier, the first boutique opened in 1987 in Saint-Germain-des-Prés. In 1996, Danièle acquired the famous Jacky Kennedy black pearl necklace in an auction, which was reproduced by the brand in several colors. This was a great success for the brand, leading to a report about Gerard Darel on CNN. From here, Gerard Darel began its meteoric rise. The now iconic 24 Hours bag from Gerard Darel made its debut in 2005 to huge commercial success. In fact, it is so popular that one is sold every two minutes around the world. With muses such as Charlotte Gainsbourg, Brooke Shields and Robin Wright, the brand is held in high regard as a symbol of chic elegance with the French touch.
The House of Gerard Darel is inspired by the spirit of vintage chic which breathes a timeless life into all of its creations. The designs revisit codes of classic femininity and each ensemble is complimented with timeless accessories. The creative director of the brand, Camille Naim, presents us with a pieces in rich fabrics and supple skins for a definitively luxurious aura.
Spring/Summer 2015 Collection
The SS15 collection boasts a chic seventies vibe: nonchalance full of charm and wit, inspired by sleek heroines of the decade, including Loulou de la Falaise and a sense of colour, audacity and irresistibly tinted in fantasy nomadism. Thus, in a seventies and gypsy style, the Single Bag is the perfect bag for every style conscious woman. Braided in raffia or straw, it combines elegance and cool. The Tokyo model is ideal for an independent woman in this bag size, distinctly urban, almost without a logo and ultra-flexible. The portobello line is reworked in leather for a bubbly and urban-chic look, inspired by the perfecto with its oversized zipper. Finally, the plexi leather capsule boasts the colours of summer with a strong sensational material that is very electro pop in is transparency. Using PVC for its translucent qualities, accessories become a glossy gourmet and look to influences of pop culture and contemporary art.