About the Brand
The brand’s adventure began in Paris in 1971, when the couple of Gerard and Danièle Darel decided to create the House of Gerard Darel. Located in the heart of Sentier, the first boutique opened in 1987 in Saint-Germain-des-Prés. In 1996, Danièle acquired the famous Jacky Kennedy black pearl necklace in an auction, which was reproduced by the brand in several colors. This was a great success for the brand, leading to a report about Gerard Darel on CNN. From here, Gerard Darel began its meteoric rise. The now iconic 24 Hours bag from Gerard Darel made its debut in 2005 to huge commercial success. In fact, it is so popular that one is sold every two minutes around the world. With muses such as Charlotte Gainsbourg, Brooke Shields and Robin Wright, the brand is held in high regard as a symbol of chic elegance with the French touch.
The House of Gerard Darel is inspired by the spirit of vintage chic which breathes a timeless life into all of its creations. The designs revisit codes of classic femininity and each ensemble is complimented with timeless accessories. The creative director of the brand, Camille Naim, presents us with a pieces in rich fabrics and supple skins for a definitively luxurious aura.
Autumn/Winter 2016-17 Collection
The Spring-Summer 2016 collection by Gérard Darel mixes the DNA with a twist of "bobo" for a more fashionable and daring style. New materials are presented for summer 2016: tie & dye, perforated, mesh and metallic leathers and summer materials like raffia, denim and canvas. The colors are bright: purple, watermelon, chick yellow and Prussian blue. Midnight is revisited and the 24 line is enriched with a new mini sized camera bag, both trendy and practical. Also, try the new Loop bag created for the working girls.