Ginette_ny

For its Fall/Winter 2017-18 collection, Ginette NY took us to the heart of the Hôtel Providence, a warm and cozy place in Paris. For the occasion, jewelry designer Frédérique Dessemond has chosen to resurrect one of the label’s old designs, the Providence pendant, a small diamond-paved or solid heart-shaped padlock. The brand has also launched some newbies with original variations of the Ever and Mini Ever ranges, these little gold charms set with white or black diamonds or stones. The Disc Ring, another one of the American brand’s classics, was also re-edited with white or black diamonds. A refined and fun line. Discover Ginette NY jewelry.

Frédérique Dessemond founded the Ginette NY brand in 2002. At the time, this Marseillaise who immigrated to the United States, worked on vintage bags. One day, a friend who was in charge of a selection of jewelry for a store in New York asked her to create some pieces. In October 2002, the first design, a medal to be engraved with the client’s name, was made. Seduced by the jewelry, a "W" reporter wrote an article that was then read by a Barney's buyer. Ginette NY’s success had begun. With fine and delicate creations to be worn day-to-day, the jewelry designer entered a still developing segment at the time: high-end costume jewelry. After a few seasons, she added stones to her jewelry, always making sure that they stay in contact with the skin to convey all their benefits.

Now an American citizen, Frédérique Dessemond grew up in Marseille, in the middle of the Cité Radieuse of Le Corbusier. After moving to Paris where she studied art history at the Sorbonne, the young designer moved to New York in 1999. She followed a friend, who was starting her business, intending to gain a foothold while trying her luck in the green card lottery. She was lucky indeed and in 2002 she founded the brand Ginette NY.