About the Brand
The Jérôme Dreyfuss brand was established in 1998. His originality, his elegance and his daring made him the “terrible child of French fashion". His success was immediate and beyond the scope of our simple borders. In 2002 he developed a line of bags called "Roots of luxury". True to his mischievous reputation the bags were called by men's names. Therefore, the Dreyfuss woman has a true companion on her arm. The materials are soft, the colors are subtle and the details are refined. They have become necessary elements for all fashion followers. Practical volumes and flexible shapes make the Jerome Dreyfuss bags a functional and elegant partner for an urban working woman. In 2006 he invented a flagship concept the: "agricouture" which is based on sustainable fashion and respectful of the environment. Its image is greatly enhanced by the quality brand guarantee and fashion craftsmanship.
Jerome Dreyfuss had an early passionate love for fashion. When he was nearly 18 years old he became John Galliano’s assistant. Soon after, he worked as a consultant for the Elite modelling agency. In 1998, he presented to the public his first collection of "couture to wear" as he likes to call it. He quickly met with success. The media soon renamed him "the new Jean-Paul Gaultier" of fashion. He won the award of future great creator. He also obtained a scholarship to continue his work. One of his creations is even displayed at the Fashion Museum in Paris. The consecration took place in 2002 when Michael Jackson asked the creator to make costumes to promote his album. The success of the brand has become dazzling. The Robert, the Billy or the Momo became a real must-have. In March 2008, he created a capsule collection for La Redoute in collaboration with Jane Birkin.
Spring/Summer 2015 Collection
For spring-summer 2015, Jérôme Dreyfuss takes us on a trip in a Volkswagen van through sunny California. The collection is an ode to the culture of the 70s: freedom, fun and surf are the key words, embodied in printed tie & dye, decidedly hippie chic, graphic, the bobo accents, as well as tropical and sensual. Furthermore, patchwork evokes the Native American culture through motifs inspired by kayaks and paddles. In a large basket structure in cognac leather, the Norbert tote is the perfect companion for going on strolls. Another new basket of the season, the Anatole is the ultra-chic city bag par excellence. Finally, the Gary bucket is decorated with lace and promises a bohemian look, perfect for summer festivals. For all your travels, Jerome Dreyfuss invites us to stroll on the beaches of Morocco: Terracota coloured leather, smooth golden calfskin from Split applied to the iconic Bobi, Igor and Twee and the slick poppy red calfskin on it-bags the Billy M and L remind us of the hot sand of the Saharan lands.