About the Jil Sander brand
The German brand Jil Sander was born in 1973. This luxury brand is the epitome of modernity and sophistication. It combines elegance and purity of the materials, with an exceptional know-how. The refinement of the cuts, the high quality of the materials and the perfection of detail give rise to a remarkable outline because of its ideal proportions. The fashion house maintains its unique style through sleek and discreet looks. Jil Sander advocates a minimalist aesthetic. The cult products of the brand are still a curved white shirt and suit pants. Jil Sander aims to dress independent and dynamic women all over the world. She offers items especially suitable for working women: blazers, suits, jackets. Simplicity and comfort are the hallmarks of the house. Raf Simons has been the artistic director of the house since 2005.
During his studies Raf Simons developed a strong interest for design, art and fashion. Supported by Linda Loppa, then director of the Antwerp Fashion Academy and now director of the fashion museum in Antwerp, he presented his first men's collection in 1995 in Milan. In 1997, his fashion show in Paris was so successful that the international press described him as one of the most influential designers in the world. He has won numerous international awards. Raf Simons is also involved in various artistic projects. He likes to partner with designers who have the same vision of fashion as him. In 1999, he designed the men’s collection for the Italian label Ruffo. Raf Simons seduces the customers by his power of vision, his technical perfection and his taste for the essential. He focuses on the accuracy of cuts and he constantly searches for the perfect proportion. This mix of traditional fashion and the desire for modernity highlight a new approach to fashion.
Spring Summer 2014 Collection
For her return to the house she founded in the 70s, Jil Sander has inspired her Spring / Summer 13 collection, rigorous and sophisticated femininity, mixing minimalist cuts and shapes and excellent materials. Perfect lines totes, lined with nappa leather, revisit in color-block, pure white or burgundy. Matteotti, Nicaso Malavoglia or the clever opening bags, Jil Sanderbags impress with their sketch, adorned with zips or mix of leather and surprised by their functionality.