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Love Moschino

 

Once again, for this Fall/Winter 2017-18 season, Jeremy Scott seems to have satisfied his cartoon cravings. The American designer, who has already presented SpongeBob-stamped creations for Moschino, is now offering a similar collection for the Love Moschino diffusion line. Classic cuts, sweater dresses and sweatshirts, jeans and button-down vests with some cartoonish characters, effects on the slogan typography, sometimes tender, sometimes rebellious, but always trendy.

 

The Moschino brand was founded by Franco Moschino in 1983. Early on, the Italian label became renowned for its irreverence. The Creative Director is a fantastic architect of clothing. However, he is also known for his acerbic sense of humor, which opposes the fashion system’s madness and failings. Jackets saying, "Waist of Money" on the waist, a shirt with extra-long sleeves tied on the back and saying, "For Fashion Victims Only", all these pieces made a lot of noise. Very quickly, the brand expanded its activities. In 1987, the Love Moschino line and a first fragrance were launched. Two novelties that were followed by the advent of the Moschino Cheap and Chic diffusion line. In 1994, following Franco Moschino’s death, Rossela Jardini, his former assistant took over the creative direction of the House. Jeremy Scott replaced her in October 2013.


Jeremy Scott, who was born in 1975 in Missouri, always knew he wanted to become a fashion designer. In 1992, he moved to New York to study at the Pratt Institute, where he graduated in 1996. As he was convinced that his future was in Paris, he moved there and took on a series of small jobs. He became weary so a year later he decided to launch his eponymous brand and presented his first collection. The fashion designer immediately met relative success. He then moved to Los Angeles in 2001, after winning the ANDAM Award in 2000. In 2002, he began his first collaboration with the sportswear brand Adidas. Meanwhile, he continued to develop his brand, which slowly became famous. In October 2013, he was appointed Creative Director of the Italian House Moschino, while still managing his own label.

Love Moschino Love Moschino

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