McQ Alexander McQueen
About the Brand
From UK, the designer Alexander McQueen built his house on his release from Saint Martin’s school of arts when Isabella Blow fully bought his collection in 1992. The creator quickly very well known, worked during five fears at Givenchy before launching his own collection in 2002. Avant-garde, the designer has his own universe, inspired by Gothic and Baroque codes which give birth to eccentricity and eclecticism collections. The house grew up step by step and Alexander McQueen launches a fragrance range but also create collaborations with big names as Philip Treacy or Shaune Leane. In 2005, the creator decided to launch its line McQ Alexander McQueen. Increasingly young and affordable McQ line gets inspired by the culture of the street and takes the british codes of the creator including printed tartans or military. Today, Alexander McQueen’s label is in 60 countries and is still at the front of the fashion scene.
“What will Alexander McQueen do?” Sarah Burton, British designer born in 1974, made her first step at McQueen during an internship she performed during her studies at St. Martin's School of Art, Alexander McQueen’s institution. After graduating in 1997, she continued in the famous house alongside Alexander McQueen, who taught her all codes and was in charge of the women's collections in 2000. In line with the designer, Sarah Burton cultivates a universe very inspired by British culture with a touch of eccentricity pronounced without ever losing elegance. When the creator passed out in 2010, Sarah Burton takes over and becomes an obvious artistic director of the house. In 2011, she had a royal mission to realize Kate Middleton’s wedding dress, and received the same year, the award for the Best Designer of the Year at the British Fashion Awards.
Spring/Summer 2016 Collection
Inspired by New York in the late 70s and especiallly with the No Wave Art Movement, Sarah Burton has created a collection of contrasts between kitschy details - yellow polka dots on black for example, and silver leathers - others even darker - metallic chains, harnesses, studs and eyelets.