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Sonia Rykiel

About the Brand

Sonia Rykiel’s brand was born in May 1968. This year was crucial for the designer. Indeed, in 1968 she launched a black or striped knitted sweater worn very close to the skin. The American magazine Women's Wear Daily nicknamed Sonia Rykiel the "Queen of Knitting” .These elements made her style eminently recognizable. Sonia Rykiel innovates. She uses new techniques such as reverse stitching. She presents trendy creations: sensual and sophisticated, able to transform every woman into a sexy and independent creature. Sonia Rykiel is the initiator of the phenomenon of "out of fashion". Women can no longer be dictated what they should wear by top designers but it is they who must inspire the designers’ creation. In 1978, she got into perfumery. Almost 10 years later, a children’s line was born. 1989 marked a turning point for the brand. Indeed, a ready-to-wear collection for men and a line of accessories completed the range. In 1991, the house expanded its business to cosmetics before attacking the shoes sector the following year. Free women: a real leitmotiv for the woman who in 2002 created "Rykiel Woman", a space dedicated to women’s satisfaction. Satisfaction that extends beyond even the clothes because we can find sex toys that became really trendy. In 2008, the brand joined the Swedish giant H & M. The success was immediate. Sonia Rykiel decided to leave the world of fashion at the age of 80. Her daughter Nathalie took over the family fashion home brilliantly. In 2001, the brand won the Fashion Award of the Family Dynasty Internationally known in the fashion world. Furthermore, it remains the only independent brand in the field of beauty and fashion.

Designer

Born in 1972, Julie de Libran grew up in the South of France and was eight years of age when she moved to California where she experienced a real "culture shock". Developing a taste for fashion at a young age, in 1990 she moved to study design and patronage at the Marangoni Institute in Milan, Italy, then in the Paris School of couture. After graduation, she was welcomed with open arms by Gianfranco Ferré at his eponymous label we well as at Christian Dior. She then worked on ready-to-wear collections for Jean-Charles de Castelbajac and in 1996, left France for Italy, where she worked first for Versace and then Prada. She returned to France in 2008 and became the right arm of Marc Jacobs while also working on the development of the iconic lines, Cruise, Resort, Spring and Prefall for Louis Vuitton. After six years at the house of monogram, she moved to Sonia Rykiel for which she presented her first collection in September 2014.

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Spring/Summer 2016 Collection

Theme of the Spring-Summer 2016 collection, "Night Birds" are an invitation to party, dream and joy, a theme that is found presented on a print as pajamas or even evening dress. Julie de Libran works frequently with sequins, stripes, fluid organza, satin, pleats ... in a vibrant palette. The Quilted bag line is presented: ideal to be worn daily in a smaller size, the Copain, perfect to carry only the essentials. Mules and high heels finish the silhouette.

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