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Versace

About the Brand

In the entire world, none of the fashion brands is as well-known as Versace. After three decades, the Italian fashion house has become a mainstay of the luxury sector. His avant-garde style guarantees him an unmistakable leading position. Born in Reggio in 1946, Gianni Versace was predestinated to become a famous fashion creator. Since his childhood, he observed his mother’s work, owner of a clothing factory and was willing to follow in her footsteps. After practicing alongside the person who would stay his model, Gianni tried to become a freelance designer, and at the age of 25, he started to make his own collection for fashion houses like Callaghan and Genny. His talent was extraordinary and this young man didn’t go unnoticed. Gianni decided to create his own line. It didn’t take long before the brand was an immeasurable success. The world was seduced by his unique creativity. His bold designs turned heads and ensured the Versace brand international recognition. In 1982, Versace became the creator of the costumes of the Teatro Della Scalla. He then shot to dizzy heights. Gianni was at that time known as one of the hottest designers in the world. The 1990s led to his consecration. Gianni Versace received multiple awards honoring his work. After his death, his sister Donatella took over the family business; Even though their styles are different, Donatella has the same taste for bright colors and fine cuts. She managed to modernize the brand with the help of television. Today, Versace is one of the best known names in the fashion world.

Designer

Donatella Versace: synonymous with super-glamorous in the Italian luxury world. Sensuality and glamour has always been the hallmarks of Versace, the famous Italian house of haute couture founded by Gianni Versace in 1978, and given to his sister Donatella, after his death in 1997. Since she took over, Donatella Versace has been the artistic director of the house and vice-president of the board directors. She has changed the Versace look which has become one of the most prominent of the twenty-first century. Donatella Versace was born in Reggio Calabria in southern Italy where she grew up with her two older brothers. She graduated in Languages at the University of Florence and in parallel started to help her brother Gianni in his work overseeing advertising campaigns shot by famous photographers like Richard Avedon and Bruce Weber, who have so greatly contributed to the unique visual style of Versace. It started with the design of accessories and continued with the creation of a children's line: "Young Versace" in 1993. In 1994, she became head designer for Versus, a brand which targeted young fashionistas. Since her taking over command of the artistic design of the fashion house, Donatella has won critical acclaim and numerous awards, and brought her own style to the Meduse line. She also participated in its expansion into areas that go beyond just fashion.

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Autumn/Winter 2016-17 Collection

For this spring summer 2016, Donatella Versace creates the silhouette of an "urban warrior". A chic sportswear inspiration combines printed camouflage bagpacks and the iconic Empire Palazzo bag in khaki and nude tones. Femininity is never put aside and the designer offers summery pieces in glamorous pink and gold tones, a Versace signature.

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