Chloé

Strong, independent, feminine, the Chloe style is initially represented by its designer Gaby Aghion. The Egyptian-born Parisian designer launched Chloe in 1952 as an alternative to haute couture. It combines luxury codes with those of ready-to-wear to give birth to an innovative concept: the "luxury ready-to-wear."

Clothing of high quality with perfect cuts was now available thanks to Chloé.

In 1956, through collaboration with Jacques Lenoir, the first collection was presented in the "Café de Flore" in Paris, meeting place of the Parisian artists. Success was immediate and the duo began to work with young talents. Christiane Bailly, Michèle Rosier, Maxime de la Falaise, Graziella Fontana, Tan Giudicelli, Guy Paulin, Carlos Rodriguez, are among those who contributed to the rise of the brand. But above all Karl Lagerfeld in 1966, allowed Chloe to become one of the most famous brands in the 70’s. Among the clients of Chloe were Jackie Kennedy, Brigitte Bardot and Maria Callas. With blouses and long flowing skirts, it became the symbol of a modern fashion, chic and ultra-feminine. It’s simple cuts inspired by 50''s and 60''s trends and the Parisian soul are the success of the brand. In 80 years, lots of talented designers entered to the Chloe fashion house, including Martine Sitbon. Bought by the Richemont Group in 1985, Chloe began an international expansion. But it will be the talent and reputation of Stella McCartney that will bring a new life to the brand in 1997. In 2001, the American designer Phoebe Philo took over. He will bring a personal and feminine touch to the collections. In 2008, Hannah MacGibbon came in. Her collections were sophisticated and it fully respected the DNA of the brand. Today Clara Waight Keller is the new artistic director.