Emilio Pucci

About the brand

The Marquis Emilio Pucci du Barsento was born in Florence in 1914. He designed pioneering clothes particularly suited to sport and created ski suits for a team at his university. In 1947, a famous photographer from the magazine Harper's Bazaar was captivated by a woman going down a ski slope in a snug suit. The photo was so successful that the editor of the magazine asked the young Florentine dandy to make ski outfits for a fashion show.

The first collection of the designer was born: flashy print and stretch material was honoured by the Neiman Marcus Award and Burdine's Sunshine Award. The consecration was global.

He then launched a line of swimwear and produced silk scarves and colourful printed summer dresses. Emilio is so delightfully nicknamed the "Prince of Print." Celebrities from around the world were drawn to the brand.

In 2003, Christian Lacroix took over the lead of the fashion house followed in 2006 by Matthew Williamson. Pucci was, from this point, collaborating with many luxury brands.

Pucci is a glamour brand, sophisticated and non-conformist like its founder.


Of American and Norwegian origins, Peter Dundas studied at the Parsons School of Design in New York. Tom Ford and Marc Jacobs have marked the history of the school. He became familiar with the world of fashion.

In 1992, he left the Big Apple for the fashion capital, Paris. He became the assistant of Jean-Paul Gautier. Peter Dundas describes these years as the "best school" where he "learned rigour and discipline”.

In 2000 he joined Christian Lacroix. Alongside this designer, Emilio improved his technique for creating evening dresses.

He then collaborated with Emmanuel Ungaro and Roberto Cavalli.

In early 2008, he became the head of Revillon, the French fur specialist. The same year he became the artistic director of the Emilio Pucci Florentine fashion house.vient le directeur artistique de maison florentine Emilio Pucci.

Fall Winter 2014 Collection

Little by little, Emilio Pucci has helped by revolutionizing the style of the Pucci fashion house.
In this collection we can find fantastic prints. These prints represent a kind of homage to the traditions of the fashion house. Prints are redesigned with a view to making them inherently sexier.

The baroque and classy Parisian styles are in the spotlight, the black velvet or dark green dresses are majestic. They recall the splendour of the 18th century in Salzburg!

Black dominates. So does lace... A preppy look is taking shape.

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