About the Etro brand
For over 40 years, Etro has been known as a house whose watchwords are quality, elegance and aesthetics. The expertise Made in Italy developed by the famous fashion house has a lot to do with it.
The exquisite and refined world of the fashion house is rooted in Gimmo Etro’s passion for travelling and history. These themes have become, over time, the leitmotif of each collection. His love for culture and beautiful things gave Gimmo Etro the desire to get into the world of textiles in 1968.
In 1981, Etro launched his range of soft furnishings. The Paisley pattern became the flagship of the first collection and a true symbol of the fashion House. The first collections of ready-to-wear for men and women were created in the 1990s. They were immediately distinguishable by their inventiveness and stylistic research in both the materials used and in the work accomplished.
The skilful use of prints and colours combined with extraordinary craftsmanship, their attention to detail and precise modern cuts have allowed the fashion House to become a must-have brand. Over the years, the Etro fashion house has brilliantly managed to combine creativity, innovation and traditional know-how. Etro calls it the "New Tradition", a key concept and a fundamental value of the group.
When we think Etro we think especially about Gimmo (short for Gerolamo), its founder, although the company is now run by his children Jacopo, Kean, Ippolito and Veronica. Each division of the company is run by a family member: Jacopo is responsible for the textile lines, house and collections of leather; Kean is the creative mind and the director of the men’s collections Ippolito, the third son, looks after the financial aspect of the company, and Veronica is in charge of the women’s collections.
Winter 2012 Collection
This winter, Veronica Etro revisits the iconic style of the brand by using patchwork, abstract motives and bright embroidery in her creations. Silk stoles and shawls are decorated with exotic prints, reminiscent of the faraway countries. Taking inspirations from romantic era, Etro the elegance f this collection is exposed through such rich materials like velvet and cashmere.