About the Moschino brand
The Moschino brand was created by Franco Moschino in 1983. The following year, his show during the fashion week in Milan is an undisputable success. The first men's collection was launched in 1985. It was presented for the first time at the Regal Palace in Milan in 1986. In 1987, the launch of the Love Moschino collection won a great commercial success.
Quickly they established a first collection of Moschino Jeans. The house diversified his offer. Being that they had a great success, they decided to launch the first Moschino perfume in 1987. In 1989, Moschino opened his first flagship store in Milan.
In 1994, Moschino was riding on the green trend and launched: Ecouture, the first collection made from fabrics and dyes recognized "Nature Friendly Clothing".
Creativity of the brand is amazing. Moschino Cheap & Chic collection is for younger person therefore, it is more accessible. This line was completed with a fragrance in 1996.
To celebrate the 10th anniversary of the brand, an exhibition is organized in Milan, completed by a retrospective of the dresses at the National Theatre of Milan.
In 2000, Moschino's collection Cheap & Chic is presented for the first time at the Milan Fashion Week. Vincent Darre was appointed artistic director.
In 2006, Moschino designed costumes for the winter Olympics opening. In 2007, the perfume “funny” is launched. In 2008, Moschino Jeans are renamed Love (b) Moschino. At the same time, a jewelry line was launched.
Of Italian origin, Rosella Jardini was interested in fashion since her childhood. She opened an innovative young designers shop in the 1970s. Franco Moschino found that she had a great potential and immediately make her work for “Cadette” in a brand that belongs to him.
She then joined Bottega Veneta but stopped when Moschino decided to launch his own fashion house in 1983.
She will remain the right arm of Franco until his death in 1994.
Moschino success comes from its exquisite originality. Indeed, Rosella Jardini was careful of creating a unique brand with distinguished sets of cuts.
She is now at the head of all the ranges of the fashion house, Moschino, Moschino Cheap & Chic, Moschino Menswear, Love Moschino.