About the brand

In January 2009, Geraldine Cohen and Adelaide Salvi were frustrated by it-bags blowing across the fashion world: "We had enough of having imposed a Balenciaga on season, and then having Chanel the next season. We could not keep up and we couldn’t afford it!" From there, they had the idea of creating their own brand. But where does the name of the brand come from? It’s the mix of their two grandmother’s name, Susan and Elly. "Their style continues to inspire us. Our taste for the 50’s comes from there. I remember my grandmother, with her fox coat and sleeves, even wearing gloves to fetch her bread. “It’s something else nowadays!", remember Geraldine Cohen.


Adelaide Salvi, fashion editor and stylist, has worked with leading fashion magazines and prestigious advertising campaigns. From Claudia Schiffer to Franz Ferdinand... she has dressed many personalities.

Geraldine Cohen is currently the style Director of Tara Jarmon, and former press secretary of the Bon Marché. Through its various missions of image consulting with great brands, she easily handles the communication tools.

Spring Summer 2014 Collection

This winter, MySuelly's collection invites us to immerse ourselves in a huge luxurious thrift shop. Black, ivory and brandy-colored leather with fringes and snake prints come together in a beautiful blend of vintage textures and colors.
Solid, two-toned or even three-toned, this season’s bags are available in different styles but all with elegance and a rock attitude. Clutches with fringes or reptilian prints for the evening, bowling bags for the day – MySuelly fills our closet with trendy and practical designs. The key to success for a successful contemporary style is the retro touch on an urban look!

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