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About the MySuelly brand
In January 2009, Geraldine Cohen and Adelaide Salvi were frustrated by it-bags blowing across the fashion world: "We had enough of having imposed a Balenciaga on season, and then having Chanel the next season. We could not keep up and we couldn’t afford it!" From there, they had the idea of creating their own brand. But where does the name of the brand come from? It’s the mix of their two grandmother’s name, Susan and Elly. "Their style continues to inspire us. Our taste for the 50’s comes from there. I remember my grandmother, with her fox coat and sleeves, even wearing gloves to fetch her bread. “It’s something else nowadays!", remember Geraldine Cohen.
Designer
Adelaide Salvi, fashion editor and stylist, has worked with leading fashion magazines and prestigious advertising campaigns. From Claudia Schiffer to Franz Ferdinand... she has dressed many personalities.
Geraldine Cohen is currently the style Director of Tara Jarmon, and former press secretary of the Bon Marché. Through its various missions of image consulting with great brands, she easily handles the communication tools.
Spring / Summer 2013 collection
Geraldine Cohen and Adelaide Salvi were inspired by the 50s, a time where sophistication was an everyday fact. Women were free, more independent and even sometimes "big mouths" without losing an ounce of femininity or elegance. Many details of the collection with clasps, buckles, Hanse represents this period, the colors chosen are gray, burgundy and bleu navy-enriching any silhouettes without betraying it; the material used are mainly quality leather, grained or nubuck skin; finishes doesn’t leave any spaces to the approximately.