About the Police brand
The 80’s represented an important period in the sunglasses world. Sunglasses became a real fashion accessory.
The creators imposed their distinctive signs made of initials, signatures and symbols. Police needs no introduction, as it is singular, outstanding with an exclusive style. The items have a plethora of details that attract attention. Each pair of glasses requires an exquisite attention to detail and a precise search as much from an aesthetic point of view than from a technical point of view.
The Police brand is synonymous of freedom and design. Blue mirror lenses allow you to create a revolutionary new look. The retro-style models combines strength and elegance. The blue lens, a revival of the 1980s, really has become a must-have.
The models who endorse the brand such as George Clooney or Antonio Banderas reflect the sexy energy of a brand where rock has become a lifestyle.
Police: a rock image, sexy and rebellious, which is unlikely to fade.
Ennio De Rigo founded the company De Rigo in 1978. In 1983 he launched the brand Police. Traditions and the know-how of the family firm combined with a perfect technical mastery through the generations. A few years later, De Rigo established himself as one of the most famous designers of Italian glasses. Designed in Italy, the Group's products are distributed in 80 countries around the world, particularly in Europe, Asia and America. De Rigo is a dynamic company, turned towards the future, constantly looking for new ideas and new challenges. The glasses maker De Rigo is today the leader on the world’s optical market.
Police plays with the mix of vintage and contemporary. Police brings back to the front of the stage the legendary blue glasses whose success in the 80's was considerable. The brand has created an accessory that has become legendary. Police has rethought its classics. The characteristic underground style of the brand has been brought up to date. The square shaped frames have become fashionable. The colour trends of this winter will be brown, gray, burgundy, red, and of course, blue.