About the Rick Owens brand
Rick Owens's fashion house was created in 1994 in Los Angeles. The success of the brand is due to the glamorous grunge style of its creator. At the beginning, stars like Madonna and Courtney Love were conquered by the brand. But it's the French Vogue that is responsible of his international success. A publication of a Kate Moss’s photo wearing a leather jacket of the brand brought Rick Owens at the front of the stage.
The codes of the fashion house are simple: the use of minimalist colours, so as to focus on the shape of the clothes. Standards have emerged: the pants with approximate hemlines, the fitted jacket and the asymmetrical dress. In 2002, he organized his first show at New York’s fashion week with the help of Vogue U.S. Anna Wintour, the Pope of fashion, and influential editor of Vogue U.S. supported the brand. That same year Rick Owens received an Award from the Council of Fashion Designer of America, a unit that rewards talent.
A man collection comes to expand the collection in 2003. The brand creations made a noticed apparition in film "The Devil Wears Prada".
At the same time he launches two lines for youngest people at more affordable prices: DRKSHDW and Lillies, specialized in denim.
In 2009, the brand partners with Eatspack to launch a line of bags.
"I try to make clothes like Lou Reed makes music, with short and minimal changes. It is gentle but frightening. This is to give all the usury to a soft feeling. This is an elegance tinged with cruelty, the sloppiness of something dragging and the luxury of not caring. "
After starting in a small California company, he launched his own label in 1994. At first, his creations are available exclusively at Charles Gallay. From 2001, thanks to his partnership with Eo Bucci Associati, he begins an international expansion. In 2002, with the support of Vogue U.S. he can show his collection in the New York’s fashion week. This is a first for the creator and he received at the same time the CFDA best talent.
He chose to present his second collection in Paris, the capital of fashion by excellence. He becomes, in parallel, the artistic director of Revillon, the fur specialist. In 2004, to celebrate the 10th anniversary of his label, he published a book called the retrospective “L’ai-je bien descendu ?”. In 2007, he won the Cooper-Hewitt National Design Award, the highest honour in American fashion.
The autumn-winter 2010-11 collection is under the sign of the asymmetry, while keeping the brand’s spirit: pure and strict. The spring-summer collection 2011 is shown with duality: black-white are present on most figures, and the combination of materials, still are dominated by pieces of leather.
This collection will be rigorous for Rick Owens. The cuts are structured. The colours are monochrome or degraded in the majority. The bags are elegant. The classic are revisited. Indeed, the character of the clothing and accessories must come out first.
The collection is simple but does not reject a futuristic manifesto. Rick Owens likes the neat contrasts, surprise and elegance within his clothes and accessories.